Spec Work
Snickers x Breaking Bad
Concept | Copywriting | Design | Script Writing
Hunger makes people act irrationally—and no show captures bad decisions quite like Breaking Bad.
This campaign reimagines the show’s iconic moments as hunger-fueled missteps, painting Snickers as the fix that could have stopped the chaos before it spiraled out of control.
30-second commercial
A once-levelheaded teacher channels Walter White’s infamous fury. . . until a Snickers bar restores him.
The social campaign brings Breaking Bad’s wit and drama to life with 15-second spots and captivating visuals, positioning Snickers as the solution to hunger-fueled bad decisions. For broader appeal, it shifts to universally relatable themes, staying accessible while still giving a nod to the show.
15-seconds
15-seconds
Interactive Content: Hunger Polls
Invite fans to vote on whether Breaking Bad moments were hunger-driven mistakes.
Product Tie-In
Introducing the limited-edition Breaking Blue SNICKERS.
It’s the classic SNICKERS bar you know and love, now wrapped in a striking blue-tinted white chocolate coating.
Inspired by Breaking Bad’s iconic “Blue Sky,” this bar delivers satisfaction that’s nothing short of criminal.
Hazmat suit wrapper